This is the cover for Graphic Cow Co. They are a cool screen printer out of South Carolina, specializing in the college market. I thought they had a great company name and I wanted to visualize what a "graphic cow" might look like. I love the pencil behind the ear. I had him busting out of a weathered paper background to give it sort of an action feel, plus the worn paper sort of alludes to farm/rural/cow/etc.